Baddie B Lashes is company created by pioneering beauty influencer, Jenny Sixty Nine. Jenny has over 1.8 million followers across social media and was one of the early female voices to use the Internet to talk about cosmetics and beauty.
Baddie B Lashes, as a brand, is aimed at feminine empowerment and awareness of female self-identity.
The focus of the product line is eyelashes with a flair for the dramatic. The logo, like the lashes, keeps the intent of enhancing underlying confidence, while hinting at traditional lines of beauty.