Youtil is an online platform for the renewable energy sector that touches all stakeholders in the industry, end to end, from utility companies to property managers.
As a highly powerful cloud-based software that needed to serve many different groups of uses and services, user interface needed to be intuitive and flexible. We worked as a team of marketers and developers to consistently fine tune the app's function and feel.
To best carry out our intent of cross-industry service, I derived sub-brands for all our major stakeholders: Property Managers; Contractors/Consultants; Manufacturers/Distributors. Each bore a complementary meaning in relation to Youtil's central brand identity.